The most comprehensive book on B2B Marketing Management
Released: The most comprehensive book on B2B Marketing Management, with a focus on Africa. Business-to-Business Marketing –An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa.
By: Dr Richard Afriyie Owusu, Dr Robert Ebo Hinson, Dr Ogechi Adeola, and Dr Nnamdi Oguji