Released: The most comprehensive book on B2B Marketing Management, with a focus on Africa. Business-to-Business Marketing –An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa. By: Dr Richard Afriyie Owusu, Dr Robert Ebo Hinson, Dr Ogechi Adeola, and Dr Nnamdi Oguji Order your copies from routledge.com; amazon.com, adlibris other […]
Read MoreInternational Engaged Scholarship Conference 2022 | eventoptions PURPOSE. The conference seeks to enlist the voices of academics, policymakers, local, regional and global enterprises to contribute their intellectual prowess towards creating collaborative opportunities between the public and private sector; between urban and rural businesses; and between local, national, and regional enterprises, to create sustainable economies. eventoptions.eventscase.com […]
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Presenter: Dr. Obi Ogbanufe, Assistant Professor of Information Technology and Decision Sciences at the University of North Texas. Date: March 29, 2022, 3:00pm GMT Register now Abstract: The e-commerce industry in Africa is estimated to reach USD 75 billion by 2025 (GFCE 2021). However, there is a surge in cybercrime (e.g., phishing, online […]
Read MoreDear Colleagues, Please find below a brilliant opportunity to attend a paper development workshop for scholars in Africa. The workshop is to be facilitated by top global management scholars and provides access to African scholar mentors for a more guided engagement. ‘How to’ Paper Development Workshop for Young African Scholars March – September 2022 […]
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Presenter: Dr. Wonga Hexana, Head of Research & Development, Solzen Energy, South Africa Date: January 18, 2022, 3:00 pm -4:00 pm, GMT Register now Abstract: Africa is endowed with abundant wind and solar as sources of renewable energy, vast availability of land and good shipping access to the rapidly growing international markets. These […]
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Donath Olomi, Goodluck Charles, Norma Juma, (2018). “An inclusive approach to regulating the second economy: A tale of four Sub-Saharan African economies“, Journal of Entrepreneurship in Emerging Economies, https://doi.org/10.1108/JEEE-08-2017-0056 Purpose This study aims to examine the experiences and lessons from formalisation initiatives in four sub-Saharan African countries. Drawing upon the three main theories that explain […]
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Olabisi, J., Kwesiga, E., Juma, N. & Tang, Z. (2017). Stakeholder Transformation Process: Through the Lens of Entrepreneurial Alertness within an Indigenous Community. Journal of Business Ethics. https://doi.org/10.1007/s10551-017-3759-0 Abstract The vast majority of indigenous communities are among the world’s poorest and are unlikely to be engaged in a thriving, mutually beneficial partnership with an MNC. […]
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HOW FIRMS IMPLEMENT MARKETING STRATEGIES IN EMERGING MARKETS: AN EMPIRICAL ASSESSMENT OF THE 4A MARKETING MIX FRAMEWORK Kofi Q. Dadzie, David K. Amponsah, Charlene A. Dadzie, and Evelyn M. Winston This study evaluates the applicability of the 4As marketing mix activities (i.e., affordability, accessibility, acceptability, and awareness) in emerging market conditions, using Ghana as […]
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