Book Launch – Dr. Ayantunji Gbadamosi
- Post by: Frank Biananna
- October 12, 2022
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Launching of the book “Critical Perspectives on Diversity, Equity and inclusion in Marketing” by Dr. Ayantunji Gbadamosi
Venue : US 4.15 Stratford Campus, University of East London, London, UK
Time : 6 – 8 PM 26/10/22
The Book : Critical Perspectives on Diversity, Equity and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, and educators of higher education, researchers, and academicians.
Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention of to all consumers. In the other contexts, other nomenclatures such as “less privileged” or “low-income consumers” are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities.
The Author : Dr Ayantunji Gbadamosi is an Associate Professor in Marketing, and Co-chair for the School Research Ethics Committee at the Royal Docks School of Business and Law, University of East London, UK. He has once served as the Research Coordinator and The Chair of the Research and Knowledge Exchange Committee in the school. He received his PhD from the University of Salford, UK and has taught marketing courses at various institutions including the University of Lagos (Nigeria), University of Salford (UK), Manchester Metropolitan University (UK), Liverpool Hope University (UK), and various professional bodies.
Dr Tunji Gbadamosi has over 100 publications – journal articles, chapters in edited books, monographs, conference papers, and case studies. His papers have been published in a variety of refereed journals including World Development, International Marketing Management, Journal of Electronic Commerce Research, Journal of Brand Management, and International Journal of Market Research.
He has authored/edited nine other books including Contemporary Issues in Marketing (SAGE, 2019), Young Consumer Behavior (Routledge, 2018), and Religion and Consumer Behavior in Developing Nations (Edward Elgar, 2021). Dr Gbadamosi is an editorial board member of several journals. He has supervised numerous students including 15 PhD students to successful timely completion of their research and served as an examiner for 34 doctorate degree examinations. His past and current external examiner roles include those at Lancaster University, Northampton University, University of Westminster, University Chester, and the University of Suffolk. His research interest lies in Consumer Behavior, SME Marketing, Marketing to Children, and Marketing Communications.
His paper won the EMERALD Best paper award at the International Academy of African Business Development (IAABD) conference, in 2014.
He is listed in Who’s Who in the World.
Venue : US 4.15 Stratford Campus, University of East London, London, UK
Time : 6 – 8 PM 26/10/22
