HOW FIRMS IMPLEMENT MARKETING STRATEGIES IN EMERGING MARKETS: AN EMPIRICAL ASSESSMENT OF THE 4A MARKETING MIX FRAMEWORK Kofi Q. Dadzie, David K. Amponsah, Charlene A. Dadzie, and Evelyn M. Winston This study evaluates the applicability of the 4As marketing mix activities (i.e., affordability, accessibility, acceptability, and awareness) in emerging market conditions, using Ghana as […]
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Business in Africa in the Era of Digital Technology Essays in Honour of Professor William Darley Editors: Abugre, James Baba, Osabutey, Ellis L. C., Sigué, Simon (Eds.) This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes […]
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Academy of African Business and Development (AABD) and University of Dar Es Salaam Business School (UDBS) have launched a new external doctoral mentoring program. The AABD-UDBS Mentoring Program pairs up UDBS doctoral business students with willing mentors from AABD and focuses on advancing the doctoral students’ professional career goals. The matching is based on the […]
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Africa is currently undergoing a transition that is unprecedented in its history. For the first time, the demand of urban populations pulls business development, thus creating economies with higher levels of specialization than before. For the 20th anniversary of the Journal of African Business, Paul T.M. Ingenbleek, strategic marketing expert at Wageningen University in the […]
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The Vice President of the Academy of African Business Development (AABD), Prof. Norma Juma and colleagues, have won the 2019 Emerald Literati Awards for their paper “Assessing cross -national invariance of the three- component model of organizational commitment: a cross-country study of university faculty” published in EuroMed Journal of Business. The award citation notes that […]
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The legendary civil rights leader, former U.S. congressman, and former Mayor of Atlanta, Andrew Young Jnr., is the first to receive the Lifetime Achievement Award of the Academy of African Business and Development (AABD). This award recognizes policy makers and business leaders who have demonstrated a lifetime commitment to championing business and economic development in […]
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Ramada Hotel, Dar Es Salaam 08TH MAY 2019, Hon. Min. George Joseph Kakunda, Minister of Industry & Trade- Tanzania (from 2018 to 2019) First of all, let me thank the University of Dar es Salaam Business School (UDBS), the host of the 20th IAABD conference, for giving me an honour and opportunity to officiate […]
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The implementation of policies that ease access to domestic credit in Africa will, among others, accelerate the pace of export diversification (ED) through the provision of capital needed for entrepreneurial activities, a new research published in the Journal of African Business, the official journal of the Academy of African Business and Development, has shown. Such […]
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Dr. Kobby Mensah, a Senior Lecturer at the Department of Marketing and Entrepreneurship, University of Ghana Business School, has proposed solutions to help government solve the problem of vote buying. This solution, in his view, will aid in promoting party accountability in Ghana’s political system. According to Dr. Mensah, a better way of unravelling this […]
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